About Bubble

AI and robotics are already transforming the economy. Jobs, wealth, the relationship to work: everything is shifting. We don't claim to have the answers. But we know one thing: between yesterday's economy and tomorrow's, there need to be people willing to bridge the gap. We chose to be among them.

We don't deliver a product. We transfer a capability. Every professional we work with leaves freer than before. Every piece of content we publish makes the world a little more legible.

The Story of the Wishes

A CEO used AI to send personalized New Year wishes to his 600 employees. Messages tailored to each person, to their performance, their journey, their ambitions. The employees were touched.

Then he revealed his method. And the disappointment was immense.

The words hadn't changed. Not a comma. What had vanished was something else. Something you can't see in the text but feel in the act: the time. Nobody had sacrificed anything. No choice had been made. No fragment of irreversible life had been consumed.

Irreversible Time

When someone writes you a message, even a short one, even a clumsy one, the value doesn't lie in the phrasing. It lies in the fact that this person took a piece of their life, a fragment of time they will never recover, and chose to spend it on you. On you, and nobody else.

They interrupted what they were doing. They thought of you. That time is consumed, irreversible, lost to everything else. It will not come back.

That's what you receive. Life time. The time of a being who will die and who chose, freely, to spend it on you.

What AI Cannot Do

AI can simulate attention. It produces sentences that resemble care, empathy, consideration. But it lacks the essential: the freedom to do otherwise.

It cannot choose not to respond to you. It sacrifices nothing. Its time costs it nothing. It has nothing else to do. It has no life to lose.

And it is precisely this absence of freedom, this impossibility of refusal, that empties its attention of everything that would make it precious. A being that cannot say no never truly says yes.

Our Conviction

In a world where AI produces everything at near-zero marginal cost, what has value is the gaze of the other. The real gaze. That of a conscious, free being who could have done something else, and who chooses to turn their attention toward you.

To see you as someone, and not as something.

Why We Automate

If everything automatable is automated, then there's time left. Real time. For what cannot be:

• The gaze of an advisor who truly understands your situation, beyond the profile and the segment
• The creativity of a team that thinks together, that doubts together
• The empathy of a manager who takes the time to listen, and who, in doing so, sacrifices their own
• The presence of a parent, a friend, a loved one; a presence no algorithm will ever replace

Automating is not an end. It's an act of liberation. We remove what can be removed to reveal what cannot.

What we do at Bubble: we automate the mechanical so you can dedicate your irreversible time, the only kind you have, to what truly has value. Your clients. Your team. Your loved ones. Yourself.

2018. We're sitting in our air-conditioned offices. One managing hundreds of millions at an investment bank. The other auditing financial processes for multinationals.

We should be satisfied. Six-figure salaries. Social prestige. Clear career trajectory. Everything is there.

And yet, something resists. A discomfort we can't yet name.

First realization: Individual investors are getting fleeced. 1.5% management fees on a €500k portfolio means €7,500 per year. For an opaque service. For decisions an algorithm could make in milliseconds.

Second realization: The industry is archaic. We talk about "financial innovation," but most managers still use Excel like it's 1995. Automation? It exists, but it's reserved for hedge funds managing billions.

So we made a choice. The only one that mattered: to leave.

We left our jobs. First, to build an investment agent, the tool we wanted for ourselves. Our first project. Our proof of concept.

But as we built, we discovered something else. Something larger: our real value wasn't the tool. It was our ability to master AI technologies as soon as they're released, and to make them accessible to those who don't have the time to do it themselves.

Today, the investment agent is one project among many. We freely share everything we learn: AI, automation, philosophy, our perspective on the economy to come.

And here's the reversal: we decided to give everything away.

Why? Because in the AI era, withholding information is like selling water to someone with a tap. Retention is an illusion. Transparency creates.

Two activities. One conviction: expertise is proven by sharing it.

1. AI Automation Consulting (B2B)

We help professionals (wealth advisors, asset managers, SMBs, independents) transition to AI. Diagnostics, custom agent deployment, training, ongoing support. Our edge: we master every tool as soon as it's released, weeks ahead of the market.

2. Free Content & Open Sharing (B2C)

We share everything we learn. Not just our investment agent, that's one project among many. We publish on AI and its impact, investment philosophy, our values, our methods, our perspective on tomorrow's economy. Tutorials, analyses, lessons learned: everything is accessible, no paywall.

Our positioning: B2B for viability, B2C for impact. Free content proves our expertise. Expertise funds the content.

AI changed the rules of the game. Today, anyone can build a complex tool in a few days. Software is no longer a barrier. It's no longer an advantage. What has value is what no AI generates alone, and perhaps never will.

What Matters Now

• Expertise: knowing what to build, why to build it, and for whom
• Time: professionals don't have two weeks to dedicate to every new tool; they have clients to serve, decisions to make
• The human gaze: understanding the business, the context, the real stakes, the ones from the field

The code? AI generates it. The difference lies elsewhere: in the thinking, the experience, and the human presence.

The Selfware Model

We made a choice:

All our content is free. Our tools, our methods, our analyses, our thoughts on AI, investing, philosophy, the economy to come. We don't monetize information. We liberate it.

Our consulting is custom. We help professionals build THEIR own solutions. Adapted to their business. With our expertise. And we train them so they no longer need us.

What This Means for You

If you're an individual: you get access to everything. Our content, our methods, our doubts, our conclusions. We're not trying to retain you. We want to make you capable.

If you're a professional: we don't sell you a black box. We build WITH you. And we transfer the skills so you can continue without us.

"What has value is no longer the software. It's the expertise to build it, the time to implement it, and the judgment to know when not to build it."

— J & J, founders

We don't want to retain you. We want to free you.

The traditional consulting industry builds black boxes. It charges for maintenance. It cultivates dependency the way others tend a garden, because that's what pays. We do the opposite.

We don't just deliver solutions. We open them up. We show you the gears, the choices, the trade-offs. We document our successes and our failures alike. And we train you, truly, so you can continue on your own.

At the heart of Bubble is a simple conviction: transparency creates more value than retention. Information wants to be free. Our expertise serves your autonomy, not our revenue.

We share our doubts, our victories, our mistakes. Because trust is not declared. It is proven, act by act.